Tommaso Offers Glimpse Into Production
I don't know if you've been keeping up with the Tommaso Facebook Fan Page at all but I have and there's some incredible stuff on there. Rarely do companies give the customer a glimpse into the production of their product. Part of this is because companies are probably worried about the perception of their brand once the customer understands what goes into their production. The other part is that brands don't want their customer to have too much information, there is a "the less they know the more they buy" philosophy in most businesses. Brands would rather feed you what information they want you to have rather than let you have what information you want.
As we move into a new decade transparency is going to become more utilized by businesses. Tommaso was ahead of the curve in allowing us to sell their bikes online, and now they are doing it again by showing the world the nuances of producing premium bikes. Check out some of these insider photos, and check out the rest at their Facebook page.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home